Values-Based Brand Strategy™ Workshop for Small Businesses and Nonprofits
What is Brand Strategy?
Brand strategy is the legwork that needs to be done in order to build the most efficient deliverables (all the visual collateral: logos, typefaces, illustration and photography style plus the verbal messaging: voice and tone, marketing copy, etc.) that resonate with your target audience groups, motivating them to engage and become repeat clients. Once you have the strategy in place, a strong foundation is laid for the visuals and marketing content driven by strategic purpose and meaning, rather than by arbitrary aesthetic preferences that can change over time.
If you are struggling to attract new customers it could be your brand strategy, or lack of one.
A brand strategy is an essential marketing tool for businesses that simplifies and enhances marketing efforts, making them easier to implement and more effective. Here's why you need to invest in your brand strategy:
Competitive Advantage: A brand strategy differentiates your business and gives you an edge in a crowded marketplace, helping you stand out and be valued.
Consistent Messaging: A brand strategy ensures consistent messaging, establishing a clear voice and visual identity that aids recognition and brand recall.
Clear Direction: A brand strategy provides a framework for marketing activities, ensuring focus and cohesiveness.
Targeted Marketing: A brand strategy identifies the target audience and tailors marketing efforts, increasing the chances of attracting qualified leads.
Trust and Credibility: A brand strategy builds trust and credibility, conveying professionalism and expertise that instills confidence in potential customers.
Customer Loyalty: A brand strategy fosters customer loyalty through emotional connections and brand affinity, leading to repeat business and referrals.
Long-Term Brand Equity: Investing in a brand strategy builds long-term brand equity, an intangible asset that contributes to a business's overall value and sustainability.
By developing a brand strategy, you gain a competitive advantage, ensure consistent messaging, secure a clear marketing direction, target the right audience, build trust and loyalty, and establish long-term brand equity. This investment provides a strong foundation for growth, attracts qualified leads, and ensures sustainable success.
Inputs to the branding and marketing process
Below is a flowchart of the phases of a branding and marketing process and all the different inputs along the way. Some inputs come before others, this is intentional because certain inputs will inform other inputs ... this prevents the cart before the horse scenario. In our two workshop sessions, each lasting 3 hours, we will go through Phases 1-2 with resources for developing Phase 3 at the end.
Bonus materials included in the workshop
Included in our workshop is an interactive digital PDF plus a printed copy of Sprout Partners’ 36-page Values-Based Brand Strategy workbook (a $889 value). This workbook walks you through our Values-Based Brand Strategy™ method in laying the groundwork for identifying and communicating with your brands target audience. We normally charge thousands of dollars to conduct a half-day workshop with clients to harvest all this information. If you are looking for a cost-effective done with you solution then our workshop along with this workbook will get you the same information and coaching as our private workshops at a minimal dollar investment.
Invest in your business growth today 🌱
Even though we offer our expertise to historically disadvantaged small businesses and nonprofits in the Northwest at cost we want to help more people grow. This is why we are excited to offer our tried and true Values-Based Brand Strategy™ Workshop at a fraction of the cost of our done for you branding services.
Done for you branding services start at $3,869
Values-Based Brand Strategy™ Workshop investment is only $889
Take the guesswork out of building or refreshing your brand by signing up for the 2024 workshop waiting list today!
We only have 5 spaces open in our workshop. Sign up now to secure your spot!
